Daniel Goleman is the author of Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything
. His conversations on marketplace ecological transparency with Dara O’Rourke of GoodGuide and Gregory Norris of Earthster can be downloaded at: www.morethansound.net/ecological-awareness.php.
More from Daniel Goleman
The recyclable plastic bags you get at the green grocer are not biodegradable. But product life-cycle assessments, which are about to become more prominent in the marketplace, fail to consider whether those bags will break down in landfills or just end up as litter.
Consumers now have little information about the true ecological impacts of what they buy. But that may be about to change, as new technologies that track supply chains are emerging and companies as diverse as Unilever and Google look to make their products more sustainable.
Wal-Mart’s push to develop a sustainability index for the products it carries could prove to be a pivotal moment in the effort to make consumers aware of the environmental impacts of what they buy.
Yale Environment 360 is
a publication of the
Yale School of Forestry
& Environmental Studies
Yale Environment 360
articles are now available in Spanish and Portuguese on Universia
, the online educational network. Visit the site.
Business & Innovation
Policy & Politics
Pollution & Health
Science & Technology
Antarctica and the Arctic
Central & South America
A three-part series Tainted Harvest
looks at the soil pollution crisis in China, the threat it poses to the food supply, and the complexity of any cleanup. Read the series.
is now available for mobile devices at e360.yale.edu/mobile
The Warriors of Qiugang
, a Yale Environment 360
video, chronicles a Chinese village’s fight against a polluting chemical plant. It was nominated for a 2011 Academy Award for Best Documentary Short.
Watch the video.
Top Image: aerial view of Iceland
. © Google & TerraMetrics.
, winner of the Yale Environment 360 Video Contest, documents the work of African researchers monitoring wildlife in Uganda's remote Bwindi Impenetrable National Park. Watch the video.