Daniel Goleman is the author of Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything
. His conversations on marketplace ecological transparency with Dara O’Rourke of GoodGuide and Gregory Norris of Earthster can be downloaded at: www.morethansound.net/ecological-awareness.php.
More from Daniel Goleman
The recyclable plastic bags you get at the green grocer are not biodegradable. But product life-cycle assessments, which are about to become more prominent in the marketplace, fail to consider whether those bags will break down in landfills or just end up as litter.
Consumers now have little information about the true ecological impacts of what they buy. But that may be about to change, as new technologies that track supply chains are emerging and companies as diverse as Unilever and Google look to make their products more sustainable.
Wal-Mart’s push to develop a sustainability index for the products it carries could prove to be a pivotal moment in the effort to make consumers aware of the environmental impacts of what they buy.
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A Yale Environment 360
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The Warriors of Qiugang
, a Yale Environment 360
video that chronicles the story of a Chinese village’s fight against a polluting chemical plant, was nominated for a 2011 Academy Award for Best Documentary (Short Subject).
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In a Yale Environment 360
video, photographer Pete McBride documents how increasing water demands have transformed the Colorado River, the lifeblood of the arid Southwest. Watch the video.