Marc Gunther is a contributing editor at Fortune, a senior writer at Greenbiz.com and a blogger at www.marcgunther.com. His book, Suck It Up: How Capturing Carbon From the Air Can Help Solve the Climate Crisis, is available as an Amazon Kindle Single.

 

More from Marc Gunther

Can Green Bonds Bankroll A Clean Energy Revolution?

by marc gunther
To slow global warming, tens of trillions of dollars will need to be spent in the coming decades on renewable energy projects. Some banks and governments are issuing green bonds to fund this transformation, but major questions remain as to whether this financing tool will play a game-changing role.
READ MORE

Making Farm Animal Rights A Fundamental Green Issue

by marc gunther
As president of the Humane Society of the United States, Wayne Pacelle has pushed the animal welfare group into areas that directly impact the environment. In an interview with Yale Environment 360, he talks about how what we eat, how we raise our food, and how we treat farm animals are basic conservation issues.
READ MORE

With Rooftop Solar on Rise, U.S. Utilities Are Striking Back

by marc gunther
Faced with the prospect of a dwindling customer base, some U.S. power companies are seeking to end public subsidies and other incentives for rooftop solar. In Arizona, the issue has sparked a heated public relations battle that could help determine the future of solar in the United States.
READ MORE

How Laundry Detergent Became A Catalyst for Green Innovation

by marc gunther
In an interview with Yale Environment 360, Adam Lowry, co-founder of a company that has pioneered the use of environmentally friendly cleaning products, discusses how a small firm has been able to nudge large corporations down the path of sustainability.
READ MORE

Will Electric Bicycles Get Americans to Start Pedaling?

by marc gunther
Electric bicycles are already popular in Europe and in China, which has more e-bikes than cars on its roads. Now, manufacturers are marketing e-bikes in the U.S., promoting them as a "green" alternative to driving.
READ MORE

Why a Highly Promising Electric Car Start-Up Is Failing

by marc gunther
Better Place was touted as one of the world’s most innovative electric vehicle start-ups when it launched six years ago. But after selling fewer than 750 cars in a major initiative in Israel and losing more than $500 million, the company’s experience shows that EVs are still not ready for primetime.
READ MORE

Should Environmentalists Just Say No to Eating Beef?

by marc gunther
Conservation organizations are working with industry to try to make beef production more sustainable. But some are questioning whether green groups should be accepting funds from the beef industry or whether they should instead be urging consumers to stop eating beef.
READ MORE

Green Crude: The Quest to Unlock Algae’s Energy Potential

by marc gunther
A host of startup companies are pursuing new technologies that they claim will soon lead to large-scale commercialization of biofuels made from algae. But questions remain about the viability and environmental benefits of what some of its developers are calling “green crude.”
READ MORE

Shrimp Farms’ Tainted Legacy Is Target of Certification Drive

by marc gunther
As shrimp aquaculture has boomed globally to keep pace with surging demand, the environmental toll on mangroves and other coastal ecosystems has been severe. Now, conservation groups and some shrimp farmers are creating a certification scheme designed to clean up the industry and reward sustainable producers.
READ MORE

Can Environmentalists Learn To Love a Texas Coal Plant?

by marc gunther
A planned carbon capture and storage plant in West Texas is being billed as the “cleanest coal plant in the world.” But can the $3 billion project help move the global power industry toward the elusive goal of low-carbon electricity, or is it just another way of perpetuating fossil fuels?
READ MORE

Betting on Technology to Help Turn Consumers Green

by marc gunther
U.S. consumers tell researchers they want to buy environmentally friendly products, but so far they haven’t been doing that on a large scale. Now a host of companies and nonprofits are trying to use new technology — from smartphones to social networking — to make it easier for buyers to make the green choice.
READ MORE

Rethinking Carbon Dioxide: From a Pollutant to an Asset

by marc gunther
Three startup companies led by prominent scientists are working on new technologies to remove carbon dioxide from the atmosphere. The scientific community is skeptical, but these entrepreneurs believe the process of CO2 removal can eventually be profitable and help cool an overheating planet.
READ MORE

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