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12 Oct 2012: New Disney Paper Policy
Promises Responsible Use and Sourcing

The Walt Disney Co., the world’s largest publisher of children’s books, has announced a dramatic shift in how the company will use and source paper, vowing to minimize the amount of paper it uses overall and eliminate its purchase of irresponsibly harvested timber products. In an announcement, the multinational media company, which had been under pressure from forest activists, said it would increase its use of recycled paper and paper products certified by the Forest Stewardship Council and will avoid products coming from what it called “high conservation-value” and “high carbon-value” forests. In addition, executives say they will work with the Rainforest Action Network (RAN) and other non-governmental organizations “to identify... regions with poor forest management and high rates of deforestation,” specifically calling attention to Indonesia, where rampant deforestation for pulp and paper products is decimating rainforests. The policy shift comes two years after RAN launched a campaign against Disney, citing evidence that its publishing arm — which produces 50 million books and 30 million magazines annually — was using hardwood pulp likely sourced in Indonesia rainforests.

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