e360 digest


21 Dec 2010: Digital Billboards Consume
Large Amounts of Energy, Analysis Shows

The growing number of digital billboards on U.S. roads and highways consume large amounts of energy and are creating a wide variety of electronic waste, according to a new report. The new study says the typical digital billboard consumes about 30 times as much energy as the average American household. The digital billboards use more efficient LED (Light Emitting Diode) lighting than traditional signs, but deploy so many of the LED bulbs on each billboard that energy use is high; traditional billboards use just one or two large bulbs to illuminate signs, according to the study by Gregory Young, a Philadelphia-based architectural designer and urban planner. In addition, digital billboards are illuminated day and night, and require cooling systems that use more energy. And while LEDs, plasma and LCD screens are recyclable, reuse is not mandated, leading to a large surplus of “techno-waste,” said the study, published by the group Scenic America. The U.S. has roughly 800 digital billboards, compared with 450,000 traditional billboards. But use of the technology is expanding quickly, with more than 2,000 expected by 2012.


Yale
Yale Environment 360 is
a publication of the
Yale School of Forestry
& Environmental Studies
.

SEARCH e360



Donate to Yale Environment 360
Yale Environment 360 Newsletter


CONNECT


ABOUT

About e360
Contact
Submission Guidelines
Reprints

E360 en Español

Universia partnership
Yale Environment 360 articles are now available in Spanish and Portuguese on Universia, the online educational network.
Visit the site.


DEPARTMENTS

Opinion
Reports
Analysis
Interviews
Forums
e360 Digest
Podcasts
Video Reports

TOPICS

Biodiversity
Business & Innovation
Climate
Energy
Forests
Oceans
Policy & Politics
Pollution & Health
Science & Technology
Sustainability
Urbanization
Water

REGIONS

Antarctica and the Arctic
Africa
Asia
Australia
Central & South America
Europe
Middle East
North America

e360 VIDEO

“video
A look at how acidifying oceans could threaten the Dungeness crab, one of the most valuable fisheries on the U.S. West Coast.
Watch the video.

e360 MOBILE

Mobile
The latest
from Yale
Environment 360
is now available for mobile devices at e360.yale.edu/mobile.

e360 PHOTO ESSAY

“Alaska
An aerial view of why Europe’s per capita carbon emissions are less than 50 percent of those in the U.S.
View the photos.

e360 VIDEO

“Ashaninka
An indigenous tribe’s deadly fight to save its ancestral land in the Amazon rainforest from logging.
Learn more.

e360 VIDEO

Food waste
An e360 video series looks at the staggering amount of food wasted in the U.S. – a problem with major human and environmental costs.
Watch the video.

e360 VIDEO

Choco rainforest Cacao
Residents of the Chocó Rainforest in Ecuador are choosing to plant cacao over logging in an effort to slow deforestation.
Watch the video.

e360 VIDEO

“video
Tribal people and ranchers join together to stop a project that would haul coal across their Montana land.
Watch the video.

OF INTEREST



Yale