23 Nov 2011:
Google Green Energy Program
Is Cut as Company Narrows Focus
Google Inc. says it is abandoning its ambitious program to drive down the cost of renewable energy
, one of seven major initiatives canceled by the Internet giant this week as it looks to focus on its core projects. Launched four years ago through Google.org
, the company’s philanthropic arm, the so-called Renewable Energy Cheaper than Coal (RE < C) initiative included a team of engineers dedicated to researching renewable energy technologies, with a focus on solar energy technologies. The Google program invested in Brightsource Energy and eSolar, companies working on concentrated solar power projects, and also invested in potentially breakthrough technologies. “At this point, other institutions are better positioned than Google to take this research to the next level,” the company announced on its corporate blog
. Google published the results
of its energy research online, encouraging other companies to use it to advance the renewables industry. The changes come as Google, the world’s top search engine, faces increasing competition in mobile phone technology and social media.
Yale Environment 360 is
a publication of the
Yale School of Forestry
& Environmental Studies
Yale Environment 360
articles are now available in Spanish and Portuguese on Universia
, the online educational network. Visit the site.
Business & Innovation
Policy & Politics
Pollution & Health
Science & Technology
Antarctica and the Arctic
Central & South America
The 2015 Yale e360 Video Contest winner documents a Northeastern town's bitter battle over a wind farm. Watch the video.
is now available for mobile devices at e360.yale.edu/mobile
A 2015 Yale e360 Video Contest winner captures stunning images of wild salmon runs in Alaska. Watch the video.
video goes onto the front lines with Colorado firefighters confronting deadly blazes fueled by a hotter, drier climate. Watch the video.
A three-part series Tainted Harvest
looks at the soil pollution crisis in China, the threat it poses to the food supply, and the complexity of any cleanup. Read the series.
Top Image: aerial view of Iceland
. © Google & TerraMetrics.