Interview: How Detergent Became
A Catalyst for Green Innovation
Adam Lowry is the co-founder and “chief greenskeeper” of Method
, a small but rapidly growing
company that has been a leader in the field of manufacturing environmentally friendly cleaning and personal care products. Indeed, it was Method that pioneered the use of concentrated laundry detergent, an environmentally beneficial innovation that has been embraced by all the giant brands. Lowry and his partner, Eric Ryan, founded Method in 2001 and today the firm has more than $100 million in revenues and sells its products in retailers like Target and Whole Foods. In an interview with Yale Environment 360
, Lowry discusses how his company has managed to profit from sustainability, why major corporations have been slow to embrace environmental innovations, and how plastic trash in the Pacific Ocean made its way into Method’s bottles of hand soap. Early on, said Lowry, “we recognized that our little business had the ability to catalyze much bigger change.” Read the interview
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Yale School of Forestry
& Environmental Studies
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Business & Innovation
Policy & Politics
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Science & Technology
Antarctica and the Arctic
Central & South America
A Yale Environment 360
video explores Ecuador’s threatened Yasuni Biosphere Reserve with scientists inventorying its stunning forests and wildlife. Watch the video.
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The Warriors of Qiugang
, a Yale Environment 360
video that chronicles the story of a Chinese village’s fight against a polluting chemical plant, was nominated for a 2011 Academy Award for Best Documentary (Short Subject).
Watch the video.
Top Image: aerial view of Iceland
. © Google & TerraMetrics.
In a Yale Environment 360
video, photographer Pete McBride documents how increasing water demands have transformed the Colorado River, the lifeblood of the arid Southwest. Watch the video.