Interview: How Detergent Became
A Catalyst for Green Innovation
Adam Lowry is the co-founder and “chief greenskeeper” of Method
, a small but rapidly growing
company that has been a leader in the field of manufacturing environmentally friendly cleaning and personal care products. Indeed, it was Method that pioneered the use of concentrated laundry detergent, an environmentally beneficial innovation that has been embraced by all the giant brands. Lowry and his partner, Eric Ryan, founded Method in 2001 and today the firm has more than $100 million in revenues and sells its products in retailers like Target and Whole Foods. In an interview with Yale Environment 360
, Lowry discusses how his company has managed to profit from sustainability, why major corporations have been slow to embrace environmental innovations, and how plastic trash in the Pacific Ocean made its way into Method’s bottles of hand soap. Early on, said Lowry, “we recognized that our little business had the ability to catalyze much bigger change.” Read the interview
Yale Environment 360 is
a publication of the
Yale School of Forestry
& Environmental Studies
Yale Environment 360
articles are now available in Spanish and Portuguese on Universia
, the online educational network. Visit the site.
Business & Innovation
Policy & Politics
Pollution & Health
Science & Technology
Antarctica and the Arctic
Central & South America
A three-part series Tainted Harvest
looks at the soil pollution crisis in China, the threat it poses to the food supply, and the complexity of any cleanup. Read the series.
is now available for mobile devices at e360.yale.edu/mobile
The Warriors of Qiugang
, a Yale Environment 360
video, chronicles a Chinese village’s fight against a polluting chemical plant. It was nominated for a 2011 Academy Award for Best Documentary Short.
Watch the video.
Top Image: aerial view of Iceland
. © Google & TerraMetrics.
, winner of the Yale Environment 360 Video Contest, documents the work of African researchers monitoring wildlife in Uganda's remote Bwindi Impenetrable National Park. Watch the video.