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16 Jul 2014: Politics and Education Affect
When People Search for Climate Information

People across the United States search the Internet for information on climate change when they experience unusual or severe weather events, but the timing of their searches differs based on political ideology and education levels, according to research published in the journal Climatic Change. An analysis of Google searches and weather patterns between 2004 and 2013 found that Democratic-leaning regions and those with higher education levels were more likely to seek information about climate change when average summer temperatures were above normal, whereas those in Republican and less educated areas sought climate change information when they experienced extreme heat. “When it’s just a warmer-than-usual month, more Democratic and well educated areas are picking up on that signal, but it’s [during] a spike in temperature ... that Republican and less-educated areas are keying in,” the researcher said. Searches peaked during weather consistent with climate change as well as during cold snaps, the study found. This could indicate that people who observe unusual extreme weather conditions are genuinely interested in learning more about climate change, or that climate deniers, when experiencing unusually cool weather, go online to confirm their skeptical views, the researcher speculated.

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