25 Sep 2012:
Sluggish Electric Car Market
Forces Discounts and Cuts by GM, Toyota
With electric vehicles still struggling to find a foothold in the mainstream market, General Motors has offered major discounts on its Chevrolet Volt to move cars off sales lots, and Toyota has scrapped plans
For Electric Car Batteries,
The Race for a Rapid Charge
The amount of time it takes to recharge lithium-ion batteries has been a major impediment to consumer acceptance of electric vehicles. But, as Dave Levitan
reports, researchers are working intensively to develop a battery that can recharge in 10 minutes and power a car for hundreds of miles.
for widespread sales of its new all-electric minicar. While GM reported a record-setting month for Volt sales in August, selling 2,800 cars, an Associated Press report
found that the increase was due largely to discounts
of nearly $10,000, or about 25 percent off the $40,000 sticker price, including low-interest financing, cash discounts, and subsidized leases. While those sales indicate that consumers will buy electric vehicles if prices are low enough, the fact that dealerships had to offer such steep discounts suggests that the technology still has a long way to go before entering the consumer mainstream and becoming profitable for carmakers. Two years after Toyota announced plans to sell several thousand of its new, all-electric iQ minicar, the company this week announced that it will scale back those goals
, saying it misread consumer demand and that advances in battery technology have been slower than expected. “The current capabilities of electric vehicles do not meet society’s needs, whether it may be the distance the cars can run, or the costs, or how it takes a long time to charge,” Takeshi Uchiyamada, Toyota’s vice chairman, told reporters.
Yale Environment 360 is
a publication of the
Yale School of Forestry
& Environmental Studies
Yale Environment 360
articles are now available in Spanish and Portuguese on Universia
, the online educational network. Visit the site.
Business & Innovation
Policy & Politics
Pollution & Health
Science & Technology
Antarctica and the Arctic
Central & South America
The 2015 Yale e360 Video Contest winner documents a Northeastern town's bitter battle over a wind farm. Watch the video.
is now available for mobile devices at e360.yale.edu/mobile
A 2015 Yale e360 Video Contest winner captures stunning images of wild salmon runs in Alaska. Watch the video.
video goes onto the front lines with Colorado firefighters confronting deadly blazes fueled by a hotter, drier climate. Watch the video.
A three-part series Tainted Harvest
looks at the soil pollution crisis in China, the threat it poses to the food supply, and the complexity of any cleanup. Read the series.
Top Image: aerial view of Iceland
. © Google & TerraMetrics.