27 May 2014:
To Sway the U.S. Public,
‘Global Warming’ Beats out ‘Climate Change’
If politicians and scientists want to convey the urgency and importance of a warming world, they are far better off using the term "global warming"
than “climate change,” according to a new report. Produced by researchers at the Yale Project on Climate Change Communication and George Mason University, the report
says that Americans are much more familiar with the term “global warming” and that it engenders more negative associations and concern. Based on recent surveys, the report said that — to varying degrees — moderates, women, Hispanics, political independents, and younger Americans associate the term “global warming” with alarming developments such as melting glaciers and extreme weather. Among many groups, “global warming” also creates a greater sense of threat to one’s family and future generations. “Scientists often prefer the term climate change for technical reasons, but should be aware that the two terms generate different interpretations among the general public and specific subgroups,” the report said. The survey found that among Republicans the two terms are generally synonymous.
Yale Environment 360 is
a publication of the
Yale School of Forestry
& Environmental Studies
Yale Environment 360
articles are now available in Spanish and Portuguese on Universia
, the online educational network. Visit the site.
Business & Innovation
Policy & Politics
Pollution & Health
Science & Technology
Antarctica and the Arctic
Central & South America
Tribal people and ranchers join together to stop a project that would haul coal across their Montana land. Watch the video.
is now available for mobile devices at e360.yale.edu/mobile
The 2015 Yale e360 Video Contest winner documents a Northeastern town's bitter battle over a wind farm. Watch the video.
A 2015 Yale e360 Video Contest winner captures stunning images of wild salmon runs in Alaska. Watch the video.
video series looks at the staggering amount of food wasted in the U.S. – a problem with major human and environmental costs. Watch the video.
video goes onto the front lines with Colorado firefighters confronting deadly blazes fueled by a hotter, drier climate. Watch the video.
A three-part series Tainted Harvest
looks at the soil pollution crisis in China, the threat it poses to the food supply, and the complexity of any cleanup. Read the series.