Interview: Finding a Better Message
About the Risks of Climate Change
It’s a common refrain: If people only knew more about the science, there wouldn’t be so much polarization on the issue of climate change. But Dan M. Kahan’s groundbreaking work has gone a long way to prove that idea wrong. In fact, he’s found, it’s not the lack of scientific understanding that has led to conflict over climate change, but rather the need to adhere to the philosophy and values of one’s “cultural” group. In an interview with Yale Environment 360
, Kahan, a professor of law and psychology at Yale Law School, maintains that in order to break down the polarization, the issue needs to be reframed in a way that minimizes the likelihood that positions on climate change will be identified with a particular group. “Are there ways to combine the science with meanings that would be affirming rather than threatening to people?” he says. “I think if somebody believes that there just aren’t any, I think that person just doesn’t have much imagination.”
Read the interview.