07 Sep 2010

A Symbolic Solar Road Trip To Reignite a Climate Movement

An activist caravan to bring one of Jimmy Carter’s solar panels back to the White House symbolizes the time that the U.S. has lost in developing new energy technologies – and the urgent need for taking action on climate.
By bill mckibben

As I write this piece, we’re in the midst of a (biodiesel) road trip to Washington, D.C., towing behind us an unwieldy piece of history: a solar panel off the roof of the Carter White House. It’s decades old, though it still makes hot water just fine. In a sense, we’re traveling backward—which in another sense is what I think we’re going to have to do for a while in the U.S. climate movement.

The bad news everyone knows. The strongest attempt ever to pass climate legislation through the U.S. Congress came up short earlier this summer. The inside-the-Beltway green groups took what seemed to be the route of least resistance: a very tame piece of climate legislation larded with special prizes for special interests. They worked it as hard as it could have been worked—and in the end it didn’t even come close. The fossil fuel industry and their allies in D.C. barely had to break a sweat shooting it down.

So—barring some unforeseen development—we’re not going to see significant action on the federal level about climate for at least the next two years.

The solar panels need to be up on the roof, as visible as the White House garden.
And that means we’re far less likely to see significant international action on climate, since it’s hard for other governments to muster the political will to make tough choices when the U.S. is punting.

So what do we do with those two years? I think we use them to build a movement, which explains the solar panel we’re hauling south from Maine.

The story is painful even to consider. This panel went up on the White House roof in 1979, with then-president Jimmy Carter (in a wide tie, and with a bushy haircut) promising that it would still be there in the year 2000, producing hot water from the sun for whoever was then president. In fact, it didn’t make it through the next decade—it came down in the Reagan years, a symbol of our decision to turn away from the idea of limits and veer sharply down the path we’ve trod ever since.

Solar panel
Mark Tardif
The Carter-era solar panel in Maine, being readied for the trip back to the White House.
But not everyone went along. Frugal folks at Unity College in Maine salvaged the panels, and put them up on the cafeteria, where they continued to produce hot water for the next three decades. Meanwhile, around the world other nations took the technology and went to work. Germany and Japan took over the lead in photovoltaic panels, but solar thermal technology like this became the special province of the Chinese.

I sat not long ago with Huang Ming, China’s leading solar entrepreneur, in his space-age Sun Moon Mansion in Shandong Province looking over the stats: his HiMin Solar Energy Group has put up 60 million such systems across China—he estimated that when 250 million Chinese take a shower, the hot water is coming off their roofs. In a biting symbol of that passed torch, he keeps one of the Carter panels in his private museum.

There’s no question what we should have spent the last few decades doing. But there’s no point now in crying about why we didn’t: the only job is to try to get back in the game, to start catching up.

Some of that means spending the money so that we can make the next technological discoveries. Many, including the Breakthrough Institute and Bill Gates, are calling for big increases in R and D funding, which might help us somehow claw our way back toward the front of the parade.

But catching up also means making use of the technology we already have, in ways both practical and symbolic.
President Obama is up against tough odds in Congress. But they can’t filibuster his roof.
We’re headed for the White House with this old panel, and with a promise from the U.S. company Sungevity that it will supply all the brand-new panels the president could ever want—as long as he puts them up on his roof where everyone can see them. George W. Bush, amazingly enough, actually put some solar back in the White House grounds—on the roof of a maintenance shed, and on, who knew, the Presidental Spa and Cabana. But since he didn’t tell anyone, they didn’t do much good. We want them up there on the roof, as visible as the White House garden, which helped boost seed sales 30 percent across the nation the year Michelle planted it.

So far, we haven’t heard a word from the White House about whether they’ll accept the gift and make the promise or not—which, frankly, surprises me. I can’t think of a clearer win for the president, a better reminder to the legions of young people who worked on his campaign that he is still focused on the future. He owes environmentalists more than he’s given them—by all accounts he decided not to push for the Senate legislation. He’s up against tough odds in Congress, of course, given the obstructionist GOP. But they can’t filibuster his roof.

What’s especially poignant is that we have gotten promises from other, much less likely, world leaders—Mohammed Nasheed, for instance, president of the entirely Muslim and quite poor Maldive Islands, the low-lying Indian Ocean nation that faces inundation from rising seas.
The point of the solar panels is to help build the movement that we allowed to wither away.
He took the Sungevity offer, and he’ll be putting solar panels on his roof on October 10 (10-10-10), the same day that thousands of groups around the world will be participating in a massive Global Work Party, putting up wind turbines and laying out bike paths. The same day we want Barack Obama, sleeves rolled up, out on his roof with a wrench.

The point of all these panels, of course, is not that we’re going to solve climate change one roof at a time. (Obama is doing lots of good practical things already—his “greening the government” effort is retrofitting federal buildings across the country with insulation, for instance). The point is that they help build the movement that we allowed to wither away.

Environmentalists lost sight of just how big a movement that would need to be. Too many groups convinced themselves that they could slide some legislation through Congress, make deals with industry, get things going without a fight. It was worth a try, but it didn’t work—the fossil fuel industry, the most profitable enterprise known to man, beat us. And they will beat us again and again until there’s a real, broad-based, popular, noisy movement underway in this country, a movement that can provide a currency (bodies, passion) equal to the currency the billionaire Koch Brothers can pony up to defeat climate legislation.

Some of that movement will go on at the local level, as we transform cities and towns and show what can be done. Some will be done on college campuses like Unity College, or Middlebury where I teach, which are showing the way forward. Some of it will be done in jails—I’d be very surprised if civil disobedience doesn’t become a bigger part of this battle in the years ahead, if only because it’s the tool we use to show our society how urgent, morally and practically, this crisis really is.

But some of it must be done symbolically. And there’s no more symbolic piece of real estate on this continent than the White House. Let’s hope that on the 10th of October it, at least, is transformed. It’s been a long, hot summer, in the capitol as in much of the northern hemisphere. Let’s make sure that next year that heat is put to some purpose—heating the Obamas’ bathtub, and helping power up a movement.


Bill McKibben is the founder of, and author most recently of Eaarth: Making a Life on a Tough New Planet. You can follow the White House solar campaign at McKibben has previously written for Yale Environment 360 on the failure of the Copenhagen climate summit and the challenges facing President Obama on climate policy. He has also spoken with Yale e360 on the urgency of building a popular movement to slow global warming.

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Perhaps when the climate activists stop talking about the fossil fuel industry like an enemy of the people and recognize that even they depend on fossil fuel for their very lives we can make progress. After all, I doubt solar energy was used in making the Carter solar panels.

Posted by Paul C. on 07 Sep 2010

What terrific essay.

A single family home w/reasonable sun exposure and lacking solar DHW collectors on the roof is incomplete, like a home without a flush toilet.

"But catching up also means making use of the technology we already have, in ways both
practical and symbolic."

How true, the "perfect is the enemy of the good," sometimes. We're wedded to creating technologies suitable to the needs of venture capitalists, dreaming up ideas that can be harnessed by patents. The result is collective paralysis.

Even the solar DHW industry here in the U.S. is consigned to boutique status, a plaything of
people able to itemize their tax returns, largely thanks to pointless attempts to improve the
efficiency of systems using what is after an easily exploited and free resource. Solar DHW is just a couple of steps up in sophistication from a mud puddle sitting under a hot sun, too boring and mundane to attract the interest of capital. Meanwhile, the pragmatic Chinese build and massively deploy what is good and-- especially-- sufficient.

Posted by Doug Bostrom on 07 Sep 2010

Great article, it's a very laudable thing you are trying to do.

Here in the UK we are suddenly (finaly) startung to see rapid growth in the numbers of solar panels on roofs. This is thanks to the 'feed in tariff' launched in Feb 2010 which gaurntees electricity generated at home will be bought back by the national grid at an above market rate (worth about £900 to £1,450 a year).

Suddenly there are private companies springing up all over the country offering to install solar panels for free, and give you back enough power to knock about £200 a year off your bills.

Its a shame it has taken such a large financial incentive to make people come round to the idea of solar energy as a practical solution to energy generation. I wonder if that is what will have to happen in America too in the end?
Posted by Guy Smith on 08 Sep 2010

Good luck, Bill, but remember that money is just a symbol as well. We need to open up the debate about how we fix the way we account for money so that we profit from nourishing the planet rather than destroying it.
Posted by Harold Forbes on 08 Sep 2010

It's good to bring back the Carter WH panels. You can re-invent the past, and this is a step toward doing it to advantage.

Americans only get going when they are challenged to do the impossible. Just at it has been the nation with the largest carbon footprint (and still is on a per capita basis), it can turn the coin over and do the opposite. It can become the nation with the lowest carbon footprint in the world. It can do this within 10 years time. Just like with putting a man on the moon. We rose to the challenge then, and we can rise to the challenge now.

Posted by TRB on 08 Sep 2010

Many other answers for sustainability may be found in the past as well, such as rail transport (streetcars and intercity), shipping by sailing ship and restoring millions of lost family farms. By the way, the photovoltaic effect was discovered twenty years before oil, in 1839, and silicon is the most abundant solid element on Eaarth.

Since the present has been corrupted and polluted, I say: FORWARD TO THE PAST (the best parts thereof). Now we "just" have to redefine eco-nomics away from plutocracy and global corporatism toward sustenance for the people.
Posted by James Newberry on 08 Sep 2010

Thank you, James Newberry. Your post is as wise as anything I could have expected to see.
Posted by Trevor Burrowes on 10 Sep 2010

And I read today that the White House is installing solar panels in response to 10/10/10!! BRAVO,!

Posted by Trevor Burrowes on 05 Oct 2010

Well, it is an interesting opinion, but he writes with an appalling lack of clarity, and what he says makes no sense whatsoever. To be clear, the panel he is talking about are water heating solar panels. Not solar PV. You can see the pipe entry point in the picture. These have been readily available for decades and are very low tech (you can use a black trashbag to warm water on a camp out). So the comment "the fossil fuel industry beat us" is just an irrelevant ad hominem. But I am glad you made that long drive to ensure low tech posterity. By the way, Bush has solar PV on his Central Texas home as well.

Posted by Henry Buttal on 04 Nov 2010



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