e360 digest


04 Jan 2013: Starbucks Targets Reduction
In Paper Waste with $1 Reusable Cups

Starbucks, the world’s largest chain of coffee shops, this week started selling $1 reusable plastic cups at its stores in the U.S. and Canada, an initiative the company hopes will drastically reduce the amount of
Starbucks reusable plastic cup
Starbucks
A reusable plastic cup
paper waste that ends up in landfills. The company, which has more than 11,000 stores in the U.S., tested the reusable cups at 600 stores in the Pacific Northwest in October, and within a month found that the use of reusable cups increased 26 percent compared with a year earlier. While Starbucks says nearly 2 percent of drinks sold in 2011 were served in personal tumblers brought in by customers — a 55-percent increase in three years — the company is now targeting 5 percent use of reusable cups by 2015. Five years ago, the company had set a goal of serving 25 percent of its coffee drinks in reusable cups. Starbucks uses about 4 billion disposable cups annually. Customers buying the plastic cups, which can be used for “grande” or “tall” drinks — or servings of 16 and 12 ounces — also receive a 10-cent discount on refills, as well as a boiling water cleanse for their cups.

Email      Recommend     Tweet     Stumble Upon     Digg     Share    


Yale
Yale Environment 360 is
a publication of the
Yale School of Forestry
& Environmental Studies
.

SEARCH e360



Donate to Yale Environment 360
Yale Environment 360 Newsletter

CONNECT

Twitter: YaleE360
e360 on Facebook
Donate to e360
View mobile site
Bookmark
Share e360
Subscribe to our newsletter
Subscribe to our feed:
rss


ABOUT

About e360
Contact
Submission Guidelines
Reprints

e360 video contest
Yale Environment 360 is sponsoring a contest to honor the best environmental videos.
Find more contest information.


DEPARTMENTS

Opinion
Reports
Analysis
Interviews
Forums
e360 Digest
Podcasts
Video Reports

TOPICS

Biodiversity
Business & Innovation
Climate
Energy
Forests
Oceans
Policy & Politics
Pollution & Health
Science & Technology
Sustainability
Urbanization
Water

REGIONS

Antarctica and the Arctic
Africa
Asia
Australia
Central & South America
Europe
Middle East
North America

E360 en Español

Universia partnership
Yale Environment 360 articles are now available in Spanish and Portuguese on Universia, the online educational network.
Visit the site.

e360 MOBILE

Mobile
The latest
from Yale
Environment 360
is now available for mobile devices at e360.yale.edu/mobile.

e360 VIDEO

Warriors of Qiugang
The Warriors of Qiugang, a Yale Environment 360 video that chronicles the story of a Chinese village’s fight against a polluting chemical plant, was nominated for a 2011 Academy Award for Best Documentary (Short Subject). Watch the video.


header image
Top Image: aerial view of Iceland. © Google & TerraMetrics.

e360 VIDEO

Colorado River Video
In a Yale Environment 360 video, photographer Pete McBride documents how increasing water demands have transformed the Colorado River, the lifeblood of the arid Southwest. Watch the video.

 

OF INTEREST



Yale