04 Jan 2013:
Starbucks Targets Reduction
In Paper Waste with $1 Reusable Cups
Starbucks, the world’s largest chain of coffee shops, this week started selling $1 reusable plastic cups
at its stores in the U.S. and Canada, an initiative the company hopes will drastically reduce the amount of
A reusable plastic cup
paper waste that ends up in landfills. The company, which has more than 11,000 stores in the U.S., tested the reusable cups at 600 stores in the Pacific Northwest in October, and within a month found that the use of reusable cups increased 26 percent compared with a year earlier. While Starbucks says nearly 2 percent of drinks sold in 2011 were served in personal tumblers brought in by customers
— a 55-percent increase in three years — the company is now targeting 5 percent use of reusable cups by 2015. Five years ago, the company had set a goal of serving 25 percent of its coffee drinks in reusable cups. Starbucks uses about 4 billion disposable cups
annually. Customers buying the plastic cups, which can be used for “grande” or “tall” drinks — or servings of 16 and 12 ounces — also receive a 10-cent discount on refills, as well as a boiling water cleanse for their cups.
Yale Environment 360 is
a publication of the
Yale School of Forestry
& Environmental Studies
e360 on Facebook
Donate to e360
View mobile site
Subscribe to our feed:
Yale Environment 360
articles are now available in Spanish and Portuguese on Universia
, the online educational network. Visit the site.
Business & Innovation
Policy & Politics
Pollution & Health
Science & Technology
Antarctica and the Arctic
Central & South America
A Yale Environment 360
video explores Ecuador’s threatened Yasuni Biosphere Reserve with scientists inventorying its stunning forests and wildlife. Watch the video.
is now available for mobile devices at e360.yale.edu/mobile
The Warriors of Qiugang
, a Yale Environment 360
video that chronicles the story of a Chinese village’s fight against a polluting chemical plant, was nominated for a 2011 Academy Award for Best Documentary (Short Subject).
Watch the video.
Top Image: aerial view of Iceland
. © Google & TerraMetrics.
In a Yale Environment 360
video, photographer Pete McBride documents how increasing water demands have transformed the Colorado River, the lifeblood of the arid Southwest. Watch the video.