04 Jan 2013:
Starbucks Targets Reduction
In Paper Waste with $1 Reusable Cups
Starbucks, the world’s largest chain of coffee shops, this week started selling $1 reusable plastic cups
at its stores in the U.S. and Canada, an initiative the company hopes will drastically reduce the amount of
A reusable plastic cup
paper waste that ends up in landfills. The company, which has more than 11,000 stores in the U.S., tested the reusable cups at 600 stores in the Pacific Northwest in October, and within a month found that the use of reusable cups increased 26 percent compared with a year earlier. While Starbucks says nearly 2 percent of drinks sold in 2011 were served in personal tumblers brought in by customers
— a 55-percent increase in three years — the company is now targeting 5 percent use of reusable cups by 2015. Five years ago, the company had set a goal of serving 25 percent of its coffee drinks in reusable cups. Starbucks uses about 4 billion disposable cups
annually. Customers buying the plastic cups, which can be used for “grande” or “tall” drinks — or servings of 16 and 12 ounces — also receive a 10-cent discount on refills, as well as a boiling water cleanse for their cups.
Yale Environment 360 is
a publication of the
Yale School of Forestry
& Environmental Studies
Yale Environment 360
articles are now available in Spanish and Portuguese on Universia
, the online educational network. Visit the site.
Business & Innovation
Policy & Politics
Pollution & Health
Science & Technology
Antarctica and the Arctic
Central & South America
Tribal people and ranchers join together to stop a project that would haul coal across their Montana land. Watch the video.
is now available for mobile devices at e360.yale.edu/mobile
The 2015 Yale e360 Video Contest winner documents a Northeastern town's bitter battle over a wind farm. Watch the video.
A 2015 Yale e360 Video Contest winner captures stunning images of wild salmon runs in Alaska. Watch the video.
video series looks at the staggering amount of food wasted in the U.S. – a problem with major human and environmental costs. Watch the video.
video goes onto the front lines with Colorado firefighters confronting deadly blazes fueled by a hotter, drier climate. Watch the video.
A three-part series Tainted Harvest
looks at the soil pollution crisis in China, the threat it poses to the food supply, and the complexity of any cleanup. Read the series.