e360 digest


04 Jan 2013: Starbucks Targets Reduction
In Paper Waste with $1 Reusable Cups

Starbucks, the world’s largest chain of coffee shops, this week started selling $1 reusable plastic cups at its stores in the U.S. and Canada, an initiative the company hopes will drastically reduce the amount of
Starbucks reusable plastic cup
Starbucks
A reusable plastic cup
paper waste that ends up in landfills. The company, which has more than 11,000 stores in the U.S., tested the reusable cups at 600 stores in the Pacific Northwest in October, and within a month found that the use of reusable cups increased 26 percent compared with a year earlier. While Starbucks says nearly 2 percent of drinks sold in 2011 were served in personal tumblers brought in by customers — a 55-percent increase in three years — the company is now targeting 5 percent use of reusable cups by 2015. Five years ago, the company had set a goal of serving 25 percent of its coffee drinks in reusable cups. Starbucks uses about 4 billion disposable cups annually. Customers buying the plastic cups, which can be used for “grande” or “tall” drinks — or servings of 16 and 12 ounces — also receive a 10-cent discount on refills, as well as a boiling water cleanse for their cups.


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