Interview: How Detergent Became A Catalyst for Green Innovation

Adam Lowry is the co-founder and “chief greenskeeper” of Method, a small but rapidly growing company that has been a leader in the field of manufacturing environmentally friendly cleaning and personal care products. Indeed, it was Method that pioneered the use of concentrated laundry detergent, an environmentally beneficial innovation that has been embraced by all the giant brands. Lowry and his partner, Eric Ryan, founded Method in 2001 and today the firm has more than $100 million in revenues and sells its products in retailers like Target and Whole Foods. In an interview with Yale Environment 360, Lowry discusses how his company has managed to profit from sustainability, why major corporations have been slow to embrace environmental innovations, and how plastic trash in the Pacific Ocean made its way into Method’s bottles of hand soap. Early on, says Lowry, “we recognized that our little business had the ability to catalyze much bigger change.”
Read the interview