The world’s biggest untapped energy source, according to energy expert Amory Lovins, is efficiency. But don’t call it “conservation.” To Americans, that word connotes “privation, discomfort and curtailment,” Lovins says in an interview with Yale Environment 360. By contrast,
“efficiency” means “doing more and better with less energy and money, but with more brains and technology,” says Lovins, the co-founder and chairman of Rocky Mountain Institute, a nonprofit applied research center that works with corporate clients ranging from Allstate to Xerox. The longtime renewable energy advocate and author says retooling for energy efficiency will require “barrier-busting” at many levels. And government, Lovins says, “should steer, not row.” Click here to read the full interview.
Amory Lovins